Privacy notice.
What we collect, why we collect it, and how to ask us to change or delete it.
Last updated 14 November 2026
Who we are
Ad and SEO is an independent SEO and Google Ads studio based in Johannesburg, South Africa, run by Ad and SEO (Pty) Ltd (registration number K2026913977). We are the responsible party for the personal information described here. Contact us at [email protected].
What we collect
- Enquiry form: your name, email, mobile number, business or website, ad spend range, goal, how you heard about us, and the package you built.
- Free SEO audit form: your website, name, email, the main service you want to rank for, the area you serve, and optionally your WhatsApp number.
- Newsletter and Grader waitlist: your email address, and optionally your website and ad spend range. When you subscribe to the newsletter, we pass your IP address to our newsletter provider so it can screen out spam sign-ups.
- Technical data: basic request logs kept by our hosting provider, such as IP address and browser type.
- Visit statistics: we use Cloudflare Web Analytics to count visits and see which pages people read. It records the page, the site you came from, your browser, device type and country. It does not use cookies or identify you, and it does not follow you to other websites.
This site does not set advertising or tracking cookies.
Why we use it
- To reply to your enquiry and prepare a proposal.
- To prepare and send the free SEO audit you asked for.
- To see which pages are useful, so we can improve the site.
- To send the monthly newsletter, only if you subscribed.
- To tell you when the Grader launches, only if you joined the waitlist.
- To keep the website secure and working.
Who we share it with
We do not sell your information. We use these service providers to run the site and handle email:
- Cloudflare: hosts the website and provides the visit statistics.
- Resend: delivers form submissions to us and sends your confirmation email.
- Buttondown: stores newsletter subscribers and sends the newsletter.
- Google Workspace: our email inbox.
These providers are based outside South Africa, mainly in the United States and the European Union. We choose providers that protect personal information.
How long we keep it
We keep enquiry details for as long as we need them to respond and to keep a record of our conversations. We keep newsletter and waitlist emails until you unsubscribe or ask us to delete them.
Your rights
Under the Protection of Personal Information Act (POPIA) you can ask to see the information we hold about you, correct it, or have it deleted. You can also object to us using it. Email [email protected] and we will respond within a reasonable time.
If you are unhappy with how we handle your information, you can complain to the Information Regulator of South Africa.
Changes to this notice
We will update this page when our practices change. The date at the top shows the latest version.